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Showing posts with the label I digress.

18 Wheelers and Honey Bees

How does a meeting to review ad concepts for a new campaign turn into a discussion about 18 wheelers and honey bees? Like this: We went from concept #4 being our choice, to wanting to own a horse farm, to retiring on a farm, to wanting to retire and raise honey bees, to wanting to save the honey bees and colony collapse, then onto driving an 18 wheeler around with honeybees in the back... When I'm in a meeting and people start to digress and I have a million things on my list to accomplish that day, I just want to reach across the table and say "FOCUS, people FOCUS". Sorry, needed to vent. Back to my million things...