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Pink Speed Bumps!

I came across this online and thought it was too cool not to pass along! There are all kinds of breast awareness campaigns out there (I'm a bit tired of pink candles and lotion), but this one really is creative and the article below references an actual increase in awareness from the campaign! Creative and effective - a marketer's dream!

Pink Speed Bumps - Guerilla Breast Cancer Awareness Campaign (GALLERY)

[TRENDHUNTER] This is a truly unique and creative campaign to raise awareness about breast check-ups. Taiba Hospital in Kuwait commissioned the JWT ad agency to come up with a strategy to increase awareness of self breast exams.

Since breast cancer is a sensitive topic in a conservative Muslim country like Kuwait, JWT wanted to convey the message in a subtle and light way that would encourage women to have a breast check-up. Executive creative director Mazen Fayad and art director Rawad El Dahouk came up with a campaign that draws a parallel between the bumps felt on breasts and the road bumps. A sign is placed after the pink-striped road bump with the message “Felt the bump? Have your breasts checked” and the hospital name.

The number of women who examined their breasts at Taiba hospital one month after the campaign was deployed increased from 60 to about 200 each month.

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